About Us

After a 23 year career working for and owning a traditional business (when I sold out in late 1995 we had revenues of $14 million), in January, 1997, I “found” the Internet (to give you a frame of reference, there were 72,000 websites in existence and “high speed” was 1,900 baud).

I initially saw the Internet as a potential vehicle for traditional business to increase their revenue. Since then we’ve had the opportunity to work with over 1,100 clients ranging from startup to Fortune 50, initially focusing on web site traffic generation and conversion improvement.

Since 2014, we have worked exclusively with $1M to $30M traditional businesses with a focused effort on helping them predictably increase their revenue.

We are a purpose and values driven business.

Our purpose is to help small businesses increase revenue using proven automated systems and give them the freedom they want.

We live and work by our values; they are:

  • Integrity – we exhibit integrity in all we do; we do what we say we’re going to do and own it when we don’t
  • Respect/Fairness – we treat people fairly and with respect (employees, clients, and others)
  • Personal Responsibility – we take personal responsibility in all we do; we own it
  • Perseverance – we don’t give up no matter how difficult the task or situation; we keep going
  • Growth – we continually get better at what we do and how we do it; figure it out and just get the job done
  • Excellence – we are committed to excellence. Good enough doesn’t cut it.

If you’re interested in bio’s, here’s mine

Jon Keel has developed a local, national, and international reputation as a performance-based online marketing expert, having been actively involved in this arena since January, 1997.

In addition to being CEO of Improved Results which he founded in September, 1997, he co-developed the Xavier University MBA E-Business program, where he taught Online Marketing and E-Commerce, for over three years.

He frequently speaks to local, regional, national and international audiences about Performance-Based Marketing for businesses.

He has written numerous articles and has appeared on several TV news and talk programs. He also appeared on the NBC radio affiliate in Phoenix with a weekly show about how to use the Internet effectively.

He co-developed the first pay-per-click search engine bid management software and wrote the first book on pay-per-click search engines, “Instant Web Site Traffic,” originally published in August, 2001. He also contributed to the best selling book, “Success Secrets of the Online Marketing Superstars,” published in 2005 and “Mastering Online Marketing,” published in 2008. He contributed to“How To Make More Money From The Dental Market Than Ever Before” published in 2013.

With bachelors and masters degrees in engineering, Jon moved to Cincinnati in 1971 as an environmental engineer with the Procter and Gamble Company. He left P&G in 1973 to work for The Henry P. Thompson Company, a privately held regional sales and marketing firm in the water and wastewater treatment capital equipment market. Over a 22-year period he became the owner and President/CEO of HPT. He sold his interest in the company in 1995. In 1987 he received an MBA from Xavier University.

He presently lives in the Hyde Park area of Cincinnati with his wife, Colleen. He is a past member of the Board of Executive Advisors for the Williams College of Business at Xavier and a current member of the Dean’s Advisory Council for the College of Engineering at the University of Arkansas and is very active at his church, Crossroads Community Church.