After a 23 year career working for and owning a traditional business (when I sold out in late 1995 we had revenues of $14 million), in January, 1997, I “found” the Internet (to give you a frame of reference, there were 72,000 websites in existence and “high speed” was 1,900 baud).
I initially saw the Internet as a potential vehicle for traditional business to increase their revenue. Since then we’ve had the opportunity to work with over 1,400 clients ranging from startup to Fortune 50, primarily focusing on web site traffic generation and conversion improvement. The added focus on Public Referrals TM began in 2008.
Initially I added formal employees and brought in a partner. In 2004 I moved back to my original model of having zero employees and no partners. Given my length of time/experience and exposure in the industry, we’ve been successful in finding very capable, proven, trusted advisors and partners, let them do what they’re best at, and basically manage the total process. All with an overall focus on providing good value to our clients.
In 2008, as the business transitioned from traditional online business consulting to working primarily with local and regional businesses, I decided to bring on local team members as subcontractors (intentionally, almost all of them are stay-at-home moms from my church – and since I attend a very large church, we have an almost unlimited number of people to help us). They have become very valuable team members.
Here are the basic tenets of our business, as I believe you need to know what we stand for:
- Our Values – to serve our clients with integrity and professionalism; to always give our best efforts
- Our Culture – we creatively develop and implement solutions; we continually learn and grow and work together as a team
- How We Execute – clear and effective communication with our clients; we do what we say we will do with a joyful heart and positive attitude. When we make a mistake (we are not perfect, although we strive for excellence), we admit it and do all we can to make things right.
Other important things about us: we want to profitably grow our business, always maintaining a higher focus; we strive to market our message consistently, using KPI’s (Key Performance Indicators) to measure performance; from a results standpoint, we meet our financial goals all the while being a light to others.
If you’re interested in bio’s, here’s mine
Jon Keel has developed a local, national, and international reputation as a performance-based online marketing expert, having been actively involved in this arena since January, 1997.
In addition to being CEO of Improved Results which he founded in September, 1997, he co-developed the Xavier University MBA E-Business program, where he taught Online Marketing and E-Commerce, for over three years.
He frequently speaks to local, regional, national and international audiences about Performance-Based Marketing for businesses. His business since 2008 has focused primarily on providing Expanding Online Presence, Reputation Marketing, and Conversion Improvement for local businesses and regional businesses.
He has written numerous articles and has appeared on several TV news and talk programs. He also appeared on the NBC radio affiliate in Phoenix with a weekly show about how to use the Internet effectively.
He co-developed the first pay-per-click search engine bid management software and wrote the first book on pay-per-click search engines, “Instant Web Site Traffic,” originally published in August, 2001. He also contributed to the best selling book, “Success Secrets of the Online Marketing Superstars,” published in 2005 and “Mastering Online Marketing,” published in 2008. He contributed to“How To Make More Money From The Dental Market Than Ever Before” published in 2013.
With bachelors and masters degrees in engineering, Jon moved to Cincinnati in 1971 as an environmental engineer with the Procter and Gamble Company. He left P&G in 1973 to work for The Henry P. Thompson Company, a privately held regional sales and marketing firm in the water and wastewater treatment capital equipment market. Over a 22-year period he became the owner and President/CEO of HPT. He sold his interest in the company in 1995. In 1987 he received an MBA from Xavier University.
He presently lives in the Hyde Park area of Cincinnati with his wife, Colleen. He is a past member of the Board of Executive Advisors for the Williams College of Business at Xavier and a current member of the Dean’s Advisory Council for the College of Engineering at the University of Arkansas and is very active at his church, Crossroads Community Church.